Skip to main content

Why are some leads marked Red when they come into the CRM, but they’re not ready to buy?

Red leads not ready to buy

Updated over 5 years ago

Leads who engage with 3 Website Conversion Experiences or more get designated as Red. They still may not be ready to buy, but data shows shoppers are closer to making a buying decision the more Website Experiences they go through and more likely to convert.

Did this answer your question?