Generally, we collect phone numbers on the second experience a consumer interacts with. For example, if a consumer goes through a New Customer Welcome, we collect their first name, last name, email and move-in timeframe. We know from experience that if we had phone number at this conversion point, conversion will go down.
If that consumer goes through a second experience, then we ask for phone number at the conversion point. Overall, about 50% of consumers go through multiple experiences. If phone number is imperative for you, then we can collect phone number at the first conversion point, and collect move-in time frame at the second. However, it isn’t recommended because, historically, that leads to fewer leads.