The unique identifier for records in the PERQ system is typically email. When we go to insert a lead into the PMC’s CRM, we will append an existing record with the same email address. And, we will create a new record for any new email addresses.
Sometimes a renter will go around our nurture system to book a tour or even sign a lease. PERQ has smart logic built in to prevent this from creating duplicate records. Each night, PERQ will compare the records in the PERQ system to the PMS’s systems to look for phone, first name, and last name matching. Our smart matching logic is able to recognize these duplicates and remove them from the nurture cadences.