Acquisition reports help you compare the results of your marketing sources. For Multifamily communities, this is important because you likely spend a good amount of your marketing budget on traffic driving sources such as ILSs and advertising like PPC. The acquisition reports in Google Analytics will help you evaluate all of the sources driving traffic to your website, and help you compare the success of each channel, and even campaign, in one place. Learn more about how Google Analytics identifies the source of your website traffic and how to compare different sources in this video.

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