What Happens If I Don't Have Benchmark Data to Work With?

Here's what to do if you don't have benchmark data to work with.

Written by Maria Rummel
Updated over a week ago

Even if you don’t have enough data or enough reporting capabilities at first, you can still set some goals outside of lead lift. Whatever results your property sees after 30, 60 or 90 days will help you to re-strategize going forward.