The PERQ Plum color is an essential part of our brand, and should always be present to reinforce our identity. You see it on the walls of the building, on the PERQ t-shirts, in Powerpoint templates and brochures. However, it is not the only color at our disposal to create an engaging and intentional design. Have a look at the other colors that make up the full spectrum of our visual identity.
Dark Plum or White should be used for all body text and bulk copy. Backgrounds are always from the primary palette (including listed color variations). The remaining brand colors should be used purposefully and always in harmony with one another. Multiple secondary/tertiary colors should only be used on a white background. Those should be used sparingly, like table salt. Color choices should be used consistently throughout a campaign or design application.